The goal is to reduce violence, protect and promote social justice, positive and social relations and sustainable peace thereby increasing peaceful coexistence among groups, families and communities; as well as promote post-conflict healing through education, negotiation, mediation and dialogue.

The goal is to raise more peace actors, equipped with skills essential to keep disagreement from escalating, identify, analyze, prevent, resolve, mediate, facilitate, settle and manage individual or group conflict. They are skilled to create the culture of peace and maintain a peaceful environment for enhanced productivity. They eventually become proud Peace Leaders, Builders, Ambassadors, Educators.

The goal is to advance and support the emergence of a new generation of Peace Leaders, Builders, Ambassadors, Educators, and more. The award recognizes their contributions as well as support and empower them to do more, whether individuals or organizations.

Our goal is to exploit the vigor, resourcefulness and initiative of the children and youth in promoting the culture of peace and sustainable development. We engage children and youth in various categories on essay writing to develop, peace and security intuitiveness